Hi! I’m Nyeka Weaver — the limited-edition, one and only PR Barbie.

As a public relations strategist, I live for creativity, connection, and building brands that last. I believe your brand can be anything—bold, timeless, disruptive, or deeply personal—and it all starts with a story worth telling.

Whether I’m crafting the perfect pitch to catch an editor’s eye or developing a media strategy that sparks conversation and leaves a lasting impact, I approach every project with heart, intention, and a passion for forging meaningful connections through powerful writing and strategic branding.

Here's a little bit more about me–

Every little girl has a “Barbie or Bratz” era. Some bounced between both, but me? I was always a Barbie girl. Growing up, Barbie wasn’t just a doll—she was a world of possibilities. One day she was a doctor, the next a fashion designer, and the day after that, running her own company. That kind of fearless reinvention spoke to me.

As a kid, I was always creating—writing fiction stories to share with my class, planning imaginary red carpet events packed with paparazzi for my dolls, and deciding how they’d show up in their fabulous little plastic world. I didn’t know it then, but I was already practicing storytelling and strategic thinking long before I knew the words for it.

The older I got, the more I realized I had a passion for connecting with people and crafting stories that resonate. Public relations became the space where creativity meets impact—a world where no two days are the same, every brand is its own universe, and I, as a communication professional, have the power to spark change.

Skills

Education Background

Work History

This is how i approach every brand...

Research

Before any project kicks off, I fully immerse myself in the brand’s world. I study its story, values, wins, and lessons. I also look at the competition to find gaps and opportunities.

By the end, I don’t just work with the brand—I become it. I speak its language and think like its audience, setting the stage for bold, authentic ideas that shine.

Understanding & Engaging

Once I’ve connected with the brand, I turn my focus to the people it serves. I tap into what they want, need, and feel—what excites them, motivates them, and makes them pause. From there, I adapt the message to meet people where they are.

Delivering Results

This is where strategy meets execution. I ensure every campaign creates measurable results—whether it’s media coverage, audience interaction, or a shift in brand perception. The goal is always to deliver beyond expectations and leave a mark that lasts.